The announcement Monday that Justin Timberlake is the new host of the PGA Tour’s annual stop in Las Vegas raised one important question - are bright red Sansabelt slacks about to be in vogue again?
The official name of the event will be the Justin Timberlake Shriners Hospital For Children Open - rolls right off the tongue, doesn’t it? - but it’s what the move represents that sends those of us old enough to remember the 1960s and ‘70s rushing back to the glory days of celebrity golf.
There was a time - and I know I’m showing my age here - when a handful of tournaments were known by their celebrity hosts rather than banks, car manufacturers and hotel chains.
It started with Bing Crosby’s event on the Monterey Peninsula and included Bob Hope’s annual birdiefest in Palm Springs.
Glen Campbell, the Rhinestone Cowboy, had his name on a tournament. So did Jackie Gleason, Sammy Davis Jr. and Andy Williams.
It was a time when golf clothes were as wretchedly ugly as the Panthers’ offense and ‘double knit’ was what people wanted to wear - at least until they figured out they could make you sweat in places where you didn’t need to sweat.
Gradually, the names disappeared like the stars, leaving Hope’s name as the only one still affixed to a trophy.
Now Timberlake is bringing back the celebrity event. He can sing. He can dance. He can even tell secrets about Britney Spears if he wanted.
Maybe more celebrities will follow his lead.
Al Pacino could host the ‘Hoo-ah’ Classic.
Rachel Ray could host the ‘365 Ways To Make A Bogey Championship.’
Diddy could host the ‘Diddy Open.’
Tiger Woods could have his own tournament. Oh yeah, he has three - his Target World Challenge, the AT&T National in Washington and the Masters.
Tuesday, November 13, 2007
Posted by Observer Sports at 10:51 AM