Wednesday, July 28, 2010

A $1-Million Hole-In-One And Fans Win, Too

Who needs the lottery when you have the 18th hole at this week's Greenbrier Classic?

Any golfer that aces the 162-yard, par-3 finishing hole at this week's PGA Tour event -- the inaugural event at the West Virginia resort -- will win $1-million and the fans who see it will cash in, too.

The idea, which borders on brilliant, will award any golfer making an ace at the 18th $250,000 from the $1-million bonus pool. The other $750,000 will go to the tournament's designated charity.

And the fans who are in the bleachers to see it happen will each receive $100.

It's all part of Greenbrier owner Jim Justice's design to create something special at the resort he's reenergizing.

And if there's more than one ace at the 18th hole, the payoffs will continue with the fans getting a larger piece of the piece. According to, there will be $1-million for every ace with fans getting $500 for the second ace and $1,000 if there's a third. Of course, they have to be in the stands when they happen but that's enough to fill the bleachers around the 18th hole every day.

In a time when attendance at golf tournaments, like many other sporting events, has gone flat or declining, it's an intriguing idea.

If you're wondering, the Greenbrier is only a 4-1/2 hour drive from Charlotte if you're feeling lucky.